[Article] "Without SM" Seohyun, The Possibility of Her Success.
Seohyun is standing on her own. It is time to prove her strength beyond the strong fence of SM Entertainment.
Seohyun announced on her SNS on the 3rd that she will be starting her life's 2nd act.
After much concern, Seohyun is getting a clue by establishing a one man agency. It's a situation that is gathering anticipation to see whether Seohyun who reached her 10th debut anniversary will meet her second prime as a singer, actress and a musical actress.
Actually, the bright and dark sides of the "one man agency" that Seohyun chose are obvious.
One man agencies started to grow in the early 2000s when the Hallyu wave was booming. It refers to a company established solely for one actor or singer, its established by those celebrities. the celebrity becomes the manager and the decision maker.
But just because you want to do it, it doesn't mean you can. Basically there are operating costs to operate a company. That's why top stars who have a stable fixed income establish a one man agency.
It's often chosen by veterans who have more than 10 years of experience like actors Kim Yoon Jin, So Ji Sub and singer Rain.
In a big company, it's difficult to create an environment for only one celebrity. But a one man agency is different. The activity area or direction is determined according to the characteristics and taste of the actor and their dream. It means that its different from celebrities who have to move according to the contract.
It also has the advantage of expanding into various businesses such as cosmetics and clothing, starting with entertainment management companies. Go Hyun Jung and Jessica are examples.
The most prominent part is as expected income. Hallyu stars are called a walking small business. If you're with a company you have no choice but to share. It's a "keeping what i earn" system without worrying about sharing. In addition, the operating scale is small so it can raise high profits in a short period of time.
On the other hand, the risk too is high. In case of the absence of management know hows, you have to share your voice with the company's operators, but entertainment management is not that easy. It's not difficult for celebrities to carry out their activities and operate at the same time. (not really sure about this part :/)
So the ability to deal with crisis falls. although the celebrity puts a representative by choosing an expert, the final decision needs to be the celebrity's. It's not easy to explain their position if they're involved in a dating rumor, scandal or an accident.
In particular, in the case of overseas advancement, it was difficult to establish a systematic infrastructure, and there were many cases of trial and error such as fraud. In addition, Since it is not an organization where celebrities are shared, they need to make money when the celebrity is on a break or is doing a production. It is pointed out that it is clouding up the market as there are many cases of raising the production cost by calling for high ransom after independence.
As much as its a given to have the chance to do what you want and the freedom to not do what you don't want, the responsibility and the burden are big in a one man agency. That's why many stars such as Yoo Jae Suk, Jun Ji Hyun,Choi Ji Woo and Seo In Young have signed with a company after opening a one man agency.
So how much is the possibility of Seohyun's succeeding without SM Entertainment. The outlook is not bad. She already made the "SNSD's Seohyun" brand in Asia. earlier this year she received success reorganization through her solo song "Don't Say No".
Above all, Seohyun does not have much greed as solo singer Seohyun. Singing activities require expertise in everything from album production and concert to cost. Releasing solo songs can be dangerous without network consolidation. However, according to a number of sources, Seohyun has shown her willingness to concentrate on acting now.
Seohyun is currently on the small screen as the female lead of "Thief Mr Thief" . Seohyun who so far has gathered fans from teenagers to those in their 30s, got the chance to make her face known to those in their 40s and 60s. Thanks to that, she has won a favorable position in drama casting in the future.
In the musical world, Seohyun has always been a lead. Even though she is referred to as a "Hallyu Star", she took of the ranking in the auditions and appeared as an applicant.
When auditioning for musical 'Mamma Mia!' she captured the judges by showing enthusiasm when she prepared her mom(Donna)'s diary to immerse in the scene. Seohyun joined the production through the competition rate of 350 to 1.
On MBC's "Human Documentary People Is Good" that was aired in 2015, Ock Joo Hyun told Seohyun "There comes a time when you waver while being in girl group. Because you can't go together forever" and gave her advice. You can't stay a girl(girl group) forever. Ock Joo Hyun tells her that there will be concern about her identity and reflection on her self at the time when she changes from a girl to a real woman.
Seohyun is also aware of these parts. She is working in musicals more seriously than any other idol. Some even say that she is the future successor of Ock Joo Hyun as a girl group turned musical actress.
Seohyun became a 27 years old lady after debuting as SNSD at 16 years old when she was in her first year of high school. It is time to test and verify her ability as Seohyun the individual rather than a girl group member.
